What do you think about modern-day music videos? They definitely aren’t what they used to be. Let’s call them…more creative. Music artists think of their videos more like art than anything else.
Artists have always used music videos to show off their creative sides, and 2024 was no exception. Below, we’ve picked out four of the biggest scenes in music videos from 2024.
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Armand Hammer: Doves
Armand Hammer’s Doves is an experimental hip-hop masterpiece – its music video is poetic.
One scene in particular shows a post-apocalyptic dreamscape. The sky is painted with deep reds and oranges, giving it an eerie glow that matches the introspective nature of the song’s lyrics perfectly. In the background, atmospheric effects mix with post-rock elements to create a sense of otherworldliness.
The video also uses a lot of noise and sound collage techniques, visually represented by fast cuts between different shots that sometimes overlap each other, creating chaos or confusion where there should be none. It’s a cool video to watch!
Charli XCX: Von Dutch
Charli XCX has always been one for bold visuals full of energy, and her video for Von Dutch doesn’t disappoint.
The theme is sort of airport zombie vibes – that’s the best way we can describe it. It’s dark, dingy, but to the point. She doesn’t use dancers or crazy visuals; it’s simply special effects and an airport. What we like about it is the intensity yet simplicity. We’d say it’s one of the best music videos of 2024 because you can’t help but keep watching it to see where she’ll end up. We’re not saying that Charli XCX laddering her tights on the wing of a passenger plane was on our XCX Angels online bingo card for BRAT-era Charli, but we’re here for it.
Elements from electro house, electropop, and Dutch house blend seamlessly throughout. The video constantly keeps the viewer engaged because you never know what will happen next.
Porter Robinson: Cheerleader
Porter Robinson’s Cheerleader takes an alternative route with its quirky visuals. The video combines anime and Peter (sometimes almost in anime form). It’s a quirky video, that’s for sure. One standout scene is when cheerleaders perform a complex routine in what appears to be a neon-lit futuristic stadium. It’s pretty cool to watch. The choreography involves some gravity-defying special effects moves. It’s tricky to know why he went with the anime theme, but we like it.
The video’s surrealistic and bittersweet mood heightens by a high-energy cheerleading set against Porter Robinson’s melodic yet emotional music. This part of the video is visually striking and emotionally impactful.
Megan Thee Stallion: Hiss
Megan Thee Stallion’s Hiss is full of energy and in-your-face visuals. She always knows how to produce a good music video.
The video is almost demonic, which seems to be the trend with artists at the minute. Starting in what looks like a sac in a womb, you can assume she’s playing out the genesis of her career. Megan commands attention with her fierce presence while backed up by dancers who move together, with each beat drop being synchronized tightly around their bodies, making them look like one person dancing many different parts at once! It’s a pretty weird video to watch in parts, but aren’t most music videos now?
We’d say the video best captures the aggressive rap mood brought out by Megan herself, who delivers lines intensely, showing us all her skills, not caring what anyone thinks – if there’s one thing that’s true about Megan Thee Stallion and her music videos, it’s that she definitely doesn’t care what people think.
This year, 2024, has been a great year for music videos, where artists have stretched the limits of visual storytelling. These visual marvels are still a strong form of artistic expression as we continue to feast our eyes on them.
Modern music videos are more than just catchy tunes; they’re like art! From post-apocalyptic scenes to futuristic cheerleading, 2024 has been a wild ride.