Snactiv has redefined the way we snack, introducing a mess-free tool that allows users to enjoy their favorite snacks without dirtying their hands. This innovative product has not only captured the attention of snack enthusiasts but also garnered the interest of investors on Shark Tank.
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Who behind is Snactiv?
Founded by Edwin Cho and Kevin Choi, Snactiv is the brainchild of two design professionals from Los Angeles, California. Their shared frustration over messy snacking led to the creation of this unique tool that combines the functionality of chopsticks with the convenience of not having to wash your hands after snacking.
Early Life of the Founders
Cho and Choi come from strong design and business backgrounds, with Cho having worked at a children’s software startup and Choi as an industrial designer at renowned companies including Disney and Mattel. Their paths crossed professionally before they decided to venture into the entrepreneurial world together.
Establishment of Snactiv
The idea for Snactiv was sparked by their personal experiences in the corporate world, leading them to launch the product under Inoobi, Inc. in 2020. Their Kickstarter campaign in 2021 was a success, raising $41,700 from 911 backers.
Snactiv Net Worth
After their Shark Tank appearance, Snactiv’s popularity soared, and despite challenges like coping with knockoffs, the company has continued to thrive. Snactiv is estimated to have a net worth of around $2 million as of 2024, with its product being available in major retailers like Walmart and Target, as well as internationally in South Korea, Hong Kong, and Taiwan.
Conclusion
Snactiv has demonstrated remarkable growth and innovation in the snack industry. Its founders’ commitment to solving a common problem has led to the creation of a product that is not only practical but also widely accepted by consumers across the globe.
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FAQs about Snactiv
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