Squatty Potty Net Worth: The Success Story Behind the Brand
Squatty Potty, a unique bathroom accessory designed to aid in better bowel movements, has become a significant success story, particularly after its feature on the TV show “Shark Tank.” The brand’s journey from a simple idea to a multi-million-dollar business is both intriguing and inspiring.
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Table of Contents
Who is Squatty Potty?
Created by Judy and Bobby Edwards, the Squatty Potty is a stool designed to fit under a toilet, enabling a squatting position for users. This position is believed to facilitate more effective bowel movements.
How Did Squatty Potty Start?
The concept for Squatty Potty stemmed from a personal need. Judy Edwards’ struggles with constipation led to the invention of the first Squatty Potty model in their home garage, where they began selling the stools online.
The Shark Tank Effect: What Happened?
After appearing on “Shark Tank” in 2014, Squatty Potty witnessed a tremendous surge in sales. The exposure gained from the show, along with a $350,000 investment for a 10% stake from Lori Greiner, catapulted the product into the limelight.
The Viral Marketing Campaign
Squatty Potty’s marketing strategy, especially the “This Unicorn Changed the Way I Poop” video, played a crucial role in its popularity. The humorous and bizarre nature of the campaign attracted widespread attention.
Squatty Potty Net Worth
As of 2024, Squatty Potty’s net worth is estimated at around $60 million, with annual revenue reaching about $12 million. The company was acquired by Aterian, Inc. in 2021 for approximately $31.1 million.
Product Line Expansion
Over time, Squatty Potty has expanded its product line to include toilet sprays and other bathroom goods, catering to a broader customer base and diversifying its offerings.
Retail Presence and Partnerships
Squatty Potty is not just an online sensation; it has established a strong retail presence in stores like Bed Bath & Beyond, Target, and Amazon.
Health Benefits and Medical Endorsements
One of the product’s appeals is its endorsement by medical professionals, who recognize its potential benefits for alleviating digestive issues.
Challenges and Adaptations
Despite its success, Squatty Potty has faced challenges, including the need to constantly innovate and stay relevant in a competitive market.
Conclusion
Squatty Potty’s journey from a homemade solution to a multi-million-dollar enterprise is a testament to the power of innovation, effective marketing, and the ability to tap into an unaddressed market need.
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FAQs about Squatty Potty
- When was Squatty Potty created?
- Squatty Potty was created in 2011 by Judy and Bobby Edwards.
- How did Squatty Potty gain popularity?
- The brand gained significant popularity after its appearance on “Shark Tank” and its viral marketing campaign.
- What is Squatty Potty’s net worth in 2023?
- As of 2024, Squatty Potty’s net worth is around $60 million.
- What other products does Squatty Potty offer?
- Besides the original stool, Squatty Potty now offers toilet sprays and various bathroom accessories.
- Where can Squatty Potty products be purchased?
- They are available online, including on their website and Amazon, and in major retail stores like Bed Bath & Beyond and Target.
