Model and reality TV star Kendall Jenner graces the cover of this year’s Forbes 30 Under 30 issue, eliciting a range of responses from fans and social media users.
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Announced on Tuesday, Nov. 28, the 28-year-old’s inclusion in the prestigious list is attributed to the successful launch of her spirits brand, 818 Tequila, in 2021. Jenner expressed her gratitude on Instagram, thanking Forbes for the honor.
However, her selection, particularly for the cover, has stirred debate among netizens. Critics argue that her celebrity status and affluent background provided an unfair advantage. A notable comment suggested the creation of a separate list for “nepo babies” (children of famous individuals), emphasizing the resources available to them compared to ordinary people.
Conversely, some fans defend Jenner, pointing out that despite her privileged upbringing, achieving such success is commendable. They applaud her efforts and impact as a young woman in business.
Kris Jenner, Kendall’s mother and the family’s business strategist, was also brought into the conversation, with many attributing Kendall’s success to her mother’s business acumen.
This isn’t the first time a member of the Jenner family has sparked controversy in Forbes. In 2019, Kylie Jenner was featured as the “youngest ever self-made billionaire,” a title later contested due to alleged overstatements of her brand’s profitability.
Kendall’s feature in the 30 Under 30 list places her alongside diverse talents such as playwright Jordan E. Cooper, rapper Latto, and energy innovator Brennan Spellacy. Kristin Stoller, Senior Editor at Forbes Under 30, highlighted the diversity and ambition of this year’s group, underscoring their impactful leadership and entrepreneurial spirit.
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Kendall Jenner’s Forbes feature continues to be a topic of discussion, reflecting the ongoing debate about privilege, nepotism, and success in the entertainment and business industries.