Diamond Platnumz: Setting Standards in East Africa's Music Scene

Diamond Platnumz, the award-winning Tanzanian singer, recently addressed questions surrounding his absence from the Kenyan music scene. He shed light on his new rate card and explained the rationale behind his decision.

Redefining His Value

Diamond expressed that he hadn’t performed in Kenya for some time due to a revised booking fee. The singer pointed out a disparity in the East African music industry. He noticed that foreign artists performing in East Africa were being paid significantly more than native talents. This realization prompted him to adjust his rates to ensure he received what he deemed fair compensation for his performances.

“I realized that artists from outside East Africa were getting higher payouts for their gigs here, while local talents like me were often shortchanged. This led to my decision to redefine my worth,” Diamond shared.

Selective Gigs

Diamond’s new rates meant that not all event organizers could afford to book him. However, the singer was clear that he was not willing to compromise on his newly set standards. He emphasized the importance of building his brand’s value and ensuring that he only aligned with events that met his criteria.

“I’ve been receiving multiple offers to perform, but I’ve been selective, only opting for those that match my set rates. It’s about understanding my value and ensuring that I’m compensated fairly,” he explained.

Tusker OktobaFest Performance

Diamond expressed his appreciation for the organizers of Tusker OktobaFest for recognizing his worth and booking him for the event. He was part of the event’s stellar lineup, and his presence was undoubtedly a significant draw for the festival.

Addressing Personal Matters

The Bongo star also touched upon personal matters, addressing the noticeable absence of his son, Dylan, during his recent Rwanda trip. He clarified that while Nillan, Tiffah, and Naseeb Junior were with him on the journey, Dylan stayed behind due to school commitments.

“While I cherish moments with my children, it’s essential to ensure they have a stable routine. Dylan had school commitments, and it’s not always feasible to have them accompany me everywhere,” Diamond said.

Conclusion

Diamond Platnumz’s decision to redefine his brand value showcases the singer’s evolution, both as an artist and an entrepreneur. As he navigates the intricate world of the music industry, Diamond remains committed to ensuring that his talent is recognized and compensated appropriately.