“The Importance of Timing Your Instagram Posts for Maximum Engagement”
In 2023, the overall best time to post on Instagram is 4 AM (calculated in local time across time zones).To find this data, Later analyzed over 11M global image, video, carousel, and Instagram Reels posts.
overall best day to post on Instagram is Monday — with the highest average engagement occurring for posts published at 5 AM.
Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. As a business or individual looking to grow your following and increase engagement on the platform, it’s important to understand the best times to post.
The key to maximizing engagement on Instagram is to post when your audience is most active. This means that you’ll want to avoid posting during off-peak hours when most of your followers are likely asleep or busy with other things. The good news is that Instagram Insights, a built-in analytics tool, can help you determine when your audience is most active.
It’s worth noting that the best time to post on Instagram can vary depending on the day of the week and the type of content you’re sharing. For example, if your audience is primarily made up of working professionals, the best time to post may be during lunchtime or in the evenings after work. However, if your audience is mostly made up of college students, the best time to post may be on the weekends or during the late night hours.