Afrobeats – the pulsating, fusion sound coming out of West Africa and the diaspora In recent years, the genre has gained a foothold in Western pop culture, and the Grammys are taking notice.
Recording Academy CEO Harvey Mason Jr. recently said that the Grammys were considering adding an award category for Afrobeats. Speaking at the Global Citizen Festival in Ghana over the weekend, Mason told reporters he had been meeting with players in the genre to explore the possibility.
“We called in producers, songwriters, artists, executives and we had a virtual listening session where we heard from Afrobeats creators,” he said at a September 24 news conference. “[We] just talked about, ‘What are the different subgenres? What are the needs? What are the desires?’”
“My goal is to make sure that we represent all genres of music, including Afrobeats, at the Grammys. But it has to be done properly,” Mason said during the news conference.
Afrobeat artists have crossed over into mainstream pop through collaborations with Beyoncé, Drake, Ed Sheeran, and other stars. But they’ve also achieved mainstream success on their own. Burna Boy, Wizkid and Tems have each notched Grammy nominations (though they’ve typically been relegated to the global music field), while Burna Boy garnered a win in 2021 for his album “Twice as Tall.”
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