In September 2021, YouTube announced that a new US$100 million (KSh 11.8 billion) fund will be disbursed to content creators who create engaging content on the video-sharing website.
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With monetization in place, content creators are smiling all the way to the bank monthly through sponsored content that involves placing adverts on their videos In Kenya, YouTube noted content creators will get up to KSh 1.1 million monthly for uploading short 15-second videos.
With monetization in place, content creators are smiling all the way to the bank monthly through sponsored content that involves placing adverts on their videos.
In September 2021, YouTube announced that a new US$100 million (KSh 11.8 billion) fund will be disbursed to content creators who create engaging content on the video-sharing website.
The funds, it said, will be awarded based on content performance. In Kenya, YouTube noted content creators will get up to KSh 1.1 million monthly for uploading short 15-second videos, The East African reported.
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“Creators can receive up to $10,000 (KSh 1.2 million) based on viewership and engagement of their short content. To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts,” YouTube stated.
List of Kenyan YouTubers making over Half a Million Monthly
- Eve Mungai
The 22-year-old YouTuber earns an average of KSh 1.5 million monthly from her videos, Pulse Live reported. Her channel has over 594,000 subscribers. The content creator has been sharing entertainment and human interest videos, which have attracted thousands of fans.
In July, she surpassed 100 million views on the platform with the help of her boyfriend Trevor, a director. Mungai and Trevor have used proceeds from YouTube to acquire a two-bedroom house in Kileleshwa, one of the oldest affluent neighbourhoods in Nairobi.
- Timothy Njuguna (Njugush)
Njugush, whose real name is Timothy Kimani, rose to fame after featuring in the popular television show The Real House helps of Kawangware. The 31-year-old quit the show in May 2016, citing changes in scripting and directing. The witty actor reinvented himself and grew his brand on social media platforms.
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Besides posting funny videos on YouTube with 594,000 subscribers, he has landed multimillion advertising deals with corporates such as Safaricom.
He has also worked as an advertiser for Bountiful Safaris. According to YouTubers, Njugush’s videos on the platform where he acts with his wife Celestine Ndinda (Wakavinye) have garnered over 96.3 million views since 2014.
- Jalang’o
Felix Odiwuor, popularly referred to as Jalang’o or Jalas, rose to fame after featuring in the local series Papa Shirandula which was aired on Citizen TV. He was a former radio host at Kiss 100 before quitting the station to join politics.
He’s seeking to unseat Nixon Korir as Lang’ata member of parliament in the 2022 General Election. Jalas is the owner of Jalang’o TV, an online TV station with over 572,000 subscribers on YouTube Besides sharing content online, he is also an MC, charging KSh 250,000 per hour for big events.
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- Miss Trudy
Miss Trudy (Getrude Awino Njeri) has been sharing lifestyle content on her channel with 306,000 subscribers. She started the channel in 2014 and boasts over 44.7million views and over 810 videos. According to YouTubers, her net worth is estimated at between KSh 2 million and KSh 12 million.
