Most people know that YouTubers can monetize their channels by adding ads before or during videos and then earning a cut of the revenue that Google makes from those ads.
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But there are other ways, too. Through product placement in videos, paid appearances on other people’s channels, sponsorship deals with brands, and more. To become a successful YouTuber, you need both creativity and business sense- so read on!
How much do YouTubers make in a Month?
In general, it is hard to state how much YouTubers earn from their videos because viewership varies widely from one person to another. Generally speaking, though, there are a few factors that will contribute directly to your ad revenue:
– Your AdSense account and associated monetization settings. Google shares with you 55% of your ad earnings. YouTube itself keeps the rest.
- The number of views your videos get.
Generally speaking, you have 100,000+ subscribers and a 4 to 5 percent watch rate (percentage of people who watch your videos out of the number who visit your channel). Then you can expect to make quite a bit.
Note that AdSense counts not all views; if someone watches 10 seconds (or 20 for TrueView) or less, they’re not considered a view.
- Your video’s “CPM.”
CPM stands for “cost per thousand,” which is how much it costs an advertiser to reach you (and your viewers) 1,000 times.
This metric varies widely depending on the target demographic that an advertiser wants to reach. How much YouTube pays is determined by an AdSense formula that considers the location of viewers and other significant factors such as your video’s category. The higher your CPM is, the more you can expect to earn from each view.
For example, someone watching a recipe in India should expect to be paid less than someone watching a review on sports gear in the US.
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An Average YouTuber with 10,000 views a month, uses AdSense for content and has the default start CPM could expect to make around $1.30 per 1,000 views.
- Subscribers’ base.
The more subscribers you have, the more potential revenue you can make from your channel since YouTube calculates this into its AdSense formula.
- Monetizing playlists, channels, and videos.
In addition to individual video views, some other metrics are considered by AdSense when it calculates rates for certain types of content, such as monetization of playlists.
How Many Views Do YouTubers Need to Get Monetized?
YouTube says, “To qualify for advertising and receive a share of YouTube’s revenue. You need to reach 10,000 watch hours in the previous 12 months and have at least 1,000 subscribers.”
However, suppose your channel follows Google’s advertiser policy. In that case, they expect that “your content is suitable for all audiences, or you are only targeting a subset of audiences.” For example, if you are a gaming channel targeted at adults 18+ but your videos have minors in them).
Also, suppose your videos feature any content that is not advertiser-friendly, including footage of violence, sexually suggestive content, mature subjects, and swearing. In that case, you will not be eligible for monetization.
How Much Money Can A YouTuber Make Per Video
There is no set amount that any YouTuber can make, as it varies by how many viewers you have and the advertisers on your videos.
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Usually, an advertiser will pay a certain amount of money to be played before your video (also called pre-roll) or included in your video itself as a banner (also called mid-roll).
The more popular your videos are, the more money you will make off each view.
