Taylor Swift Crowned Apple Music's Artist of the Year for 2023

2023 has been a phenomenal year for Taylor Swift, culminating in her being named Apple Music’s Artist of the Year. This accolade comes as no surprise to her legion of fans, who have witnessed her dominate the music scene with an unrelenting passion and creativity.

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Taylor Swift’s journey this year has been nothing short of spectacular, from topping charts to filling stadiums with devoted fans. Her influence has been palpable across the music industry.

In the first 10 months alone, Swift saw 65 of her songs hit Apple Music’s Global Daily Top 100, outpacing all other artists. Her response to this achievement was heartfelt: “I am so honored to be Apple Music’s Artist of the Year. Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever.”

In celebration of this milestone, Apple Music is spotlighting the music and moments that have defined Taylor Swift’s Eras era. This includes an extensive array of radio programming, interviews, album collections, and playlists that encapsulate her two-decade career and the monumental year she’s had.

Particularly noteworthy was the success surrounding ‘The Eras Tour.’ The tour’s kickoff in March saw a 61% global increase in Swift’s streams on Apple Music. She continued to see significant growth in her monthly streams over the summer, with her Eras Tour set list becoming the year’s most-streamed.

Several of Swift’s hits like ‘Bad Blood,’ ‘Blank Space,’ ‘Style,’ ‘Shake It Off,’ ‘Wildest Dreams,’ and ‘All Of The Girls You Loved Before’ found a new audience in 2023, making their first appearances on the Apple Music charts. ‘Cruel Summer,’ from her 2019 album ‘Lover,’ emerged as one of the biggest songs this summer on Apple Music worldwide.

Her latest album, ‘Midnights,’ has set records as the biggest album ever by a female artist on Apple Music in terms of first-day and first-week streams.

As the most-streamed female artist in Apple Music history, Swift is not only a musical icon but also a record-setter. She holds the distinction of having the most songs to reach Apple Music’s Global Daily Top 100 among female artists.

In recognition of her incredible achievements, Apple Music will present Swift with a unique physical award, symbolizing the exquisite craftsmanship that goes into creating music. This award, featuring Apple’s custom silicon wafer, glass, and anodized aluminum body, epitomizes the connection between technology and artistry in today’s music world.